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About Us

Since 1970 the name ‘Nicole’ has been synonymous with style and glamour in Southern California. We are known for discovering unique, independent designers who specialize in creating imaginative,  high-quality women’s apparel. The secret is out… Nicole is where you shop when you don’t want to look like every other gal in town.

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In-Store Only


“I have been shopping with Nicole since she had her store in Sunset Plaza, I am always impressed with the selection”

Marna V.

"The sales staff really know how to dress a girl, this is my one-stop shop when it's time to freshen up my wardrobe."

Susan L.

Her clothing is timeless, I still wear many of the pieces I bought years ago."

Donna V.

I started shopping at Nicole's when she opened her store in Marina Del Ray back in 1982. I've been a loyal customer ever since!

Beverly D.

I shopped at her store in Beverly Hills for years. I always look forward to visiting the El Paseo Shop when I visit the desert.

Diann P.

This store is just SO SPECIAL!!! I have been shopping here for longer than I like to admit!

Marjorie V.